100 Most Effective SEO Strategies

If you are reading this page, then I’m pretty sure that you are a blogger or keenly interested to pursue that. In this article, I am going to explain you about those most 100 efficient & effective SEO strategies people must have during writing or publication of their each & every web presence and those depend on various points that are described below. Those are technically related to On-page & Off-page optimization.

I am considering that you have a blog or a website hosted at blogger or WordPress. I am a big fan of blogger and WordPress because they provide many advantageous tools and add-ons to your blogs or websites. Adding to that, they have huge community support too.

What is SEO?

If you want to make your brand (here, your blog or website) a common name, then you must consider about SEO because this is like a Megapunch that can make you stronger if you are working in the right direction but if you are driving in the wrong direction, then you must get penalized either by your search engines (e.g., Google, Bing, etc.) or by getting lower positions during an organic search (and by many other means that are listed below.)

SEO stands for Search Engine Optimization. By its acronym, you understand that it relates to those big Search Engines and people seeking information or details about anything available on the web. While SEO is used everywhere on the web, it is still in developing mode by the search engines because of their users’ changing perspectives.

While good content is necessary to hold your brand but with that, you must have proper strategies to promote your brand too because that gives you an edge over other players in your domain expertise.

What You Get

Blog and website optimization is an important element of Content marketing strategies. And SEO gives you an added tool to your blogs and websites to get promoted in your niche. In this article, you are going to get those successful 100 SEO strategies that are able to boost your web presence.

SEO Strategies

Here, I am going to list each and every pinpoints that are important for your SEO strategies.

SEO Strategy #1: Good & Unique Content

You must have unique content on each & every posts you have on your blog. Content is the king here and that leverages you to another level of your expertise and makes you an influential person on that topic.

SEO Strategy #2: Content Length

Length of your content is the number of words employed in your each publication. Users want to get enormous details from your single post and that must be relevant to their needs.

And here comes the length of your contents. Having a 300-word article signals a good relevancy in search results but according to their needs, you can have a 3000-word article or more.

SEO Strategy #3: Content Quality

You must consider the quality of your content over its quantity (i.e., length of your article). Users give their attention to your engaging posts only and that depends on your quality of the content.

Generally, Google wants that you must create a value for your brand so that a prospective customer would feel gratitude towards your creativity and then, (s)he is always ready to click around your site.

SEO Strategy #4: Title of Your Content

You can’t have weaker titles for your posts. You have to provide an efficient title that tells an overview of your writings to your customers just by reading that title.

And for that, you must understand the needs of that post. You need to know why it matters to your users and how it is going to provide them the benefits of your writings.

SEO Strategy #5: Content Duplication

Content Duplication has many bad consequences over the web and Search Engines don’t like it at all. You must have original content on any topic on the web unless you are going to be penalized by them.

SEO Strategy #6: Content Age

Age of a content doesn’t really act like a signal to get relevant in (Search Engine Results Page) SERPs but an old post with vital relevance to their users also get a place in search results.

New posts with greater relevancy also get placed in search results but they need to be more competitive in their broader senses.

SEO Strategy #7: Content Upgradation

You must upgrade your each contents to their next level over a period of time because that also signals Google that you are still convinced with your contents and for your users, you are reshaping them.

SEO Strategy #8: Domain Expertise

This is the foremost thing that must get attention before buying your domain. You must decide on an area of expertise on which you are going to write.

This expertise helps you to get affiliated in your niche.

SEO Strategy #9: Domain Age

Age of a domain doesn’t really act as a relevancy signal but they consider it to differentiate among million sites to get better authoritative contents.

SEO Strategy #10: URL Structure

You must have a unique URL structure applying to your site because it they get differentiated by more than one ways, they are going to hamper your web presence.

Your URL strings must have always a standardized format for every publication.

SEO Strategy #11: Continuous Innovation with your every web publication

Everybody loves great content, isn't it right? Yes but to interact with users in scales, it has got some limitations in its feathers. You need some newer forms of upgradations like InfoGraphics, emoji, videos, etc. to engage your users into your posts.

You have to get newer innovation skills with your each and every posts and that must get highlighted during your content promotion because they can be easily targeted to their users’ likenesses.

SEO Strategy #12: Don’t ignore the Content Promotion

People ignore this fact and hope for the best. They think that if they write good content, they would get highlighted after a course of time but it is not truly real because you have got many people in your domain expertise and they might be more talented and more innovative with their contents and they do highlight that too.

Here, you need to understand its science and if you don’t, then your blog is losing a great number of users to your competitors and with that, you also lose some revenues.

SEO Strategy #13: Collaboration within your own niche

Don’t consider other websites in your domain as your enemies because every regulatory bodies like Google (read Cyber Police) don’t like this way of thinking.

You must establish relationships with your neighbors (here, other webmasters), especially the key influencers to become successful in your SEO strategy and if you disagree with this fact, then they can cost you.

SEO Strategy #14: Set a goal for good future

Every business has a goal and in this case, every SEO techniques has good or bad outcomes. You must set your goal for a short term period to watch every implementations to get success.

Here, you can set the goal in terms of number of customers, increased revenues, CTR, etc.

SEO Strategy #15: Website Design

Your website design must be user-friendly and responsive.

If that is not the case, please upgrade it because Google does not like you to show you on Search results.

SEO Strategy #16: Website Speed

Website speed plays a vital role while landing on a page. No one wants to wait for 8 seconds to get something from your site and if the speed is slower, then they can go to another page and you would lose your potential customer along with some revenues.

Use Google Page Insights to review your website speed problems and how to fix them.

SEO Strategy #17: Page & Domain authority

Page and Domain authority are important aspects of your SEO strategy. Domain authority applies to your domain to get known in your niche while page authority is more important than the domain authority because it is the pages that are being mainly considered for your domain authority.

Increasing the traffic to your pages actually increases your domain authority.

SEO Strategy #18: Country Top Level Domain (TLD) Extension

Having a country TLD extension (i.e., .in, .us, .au) helps you to perform better in that country but you can have a .com domain too for your site.

SEO Strategy #19: Server location

Server locations are important for geo-specific searches and may influence your performance in a particular location.

SEO Strategy #20: Private vs. Public WhoIs

WhoIs provides your users a basic details about your site such as Server Location, Local Address, etc. and if someone has enabled Private Protection on this, then it is understood that something is kept hidden behind the screen and Search engines also consider this as a vital factor for becoming an authoritative site.

If you want to provide your services to your users in all true means, then don’t use private WhoIs.

SEO Strategy #21: Exact matched domains (EMDs)

EMD may still give you an edge on SERPs if your website is a quality site. If your site is of low quality, then be ready for being penalized by Google.

SEO Strategy #22: Keywords in title tag

Title tags are like the chapters of your book and tell people and search engines what your pages are about.

SEO Strategy #23: Keywords in URL

Keywords in URL may give strong signal to get placed on SERPs. It may also act as a ranking factor.

SEO Strategy #24: Keywords in description tag

It also acts as a relevancy signal but may work actively.

SEO Strategy #25: Don’t do keyword stuffing

According to Wikipedia, Keyword stuffing is considered as WebSpam activity or spamdexing in which a web page is loaded with keywords in the Metatags or in the content of a web page in attempt to gain an unfair rank advantage in Search Engines.

And Google can penalize your website or your site can be banned from appearing on search results.

SEO Strategy #26: Keyword Research in Beginning

You can’t ignore this fact because that can cost you in terms of potential customers with revenues. So, you must do proper keyword research in beginning before writing an article or before publishing that.

DO IT LATER can harm your web presence.

SEO Strategy #27: Keyword existence and competency

You must use proper keywords for your every post title, description, H1, H2, H3 tags, etc. and according to their competency level, you may have to decide the existence of each and every keywords for a period of time.

SEO Strategy #28: Always allow your Search Engines for better crawling of your sites

Site crawling provides more details about your site to Search Engines and if you don’t allow crawling your site, you may lose your customers.

Crawling gets proven improvement in your site’s performance and for that, you need to handle your ROBOTS text properly because this text approves a single window clearance to your search engines at the time of crawling.

SEO Strategy #29: Hail YouTube!

YouTube is the new-age search engine. It has got its influential role in content marketing strategies in recent years (Thanks to Google!). You can’t ignore that because data packs are becoming cheaper day by day and people like to watch a video of 5 minutes more than the 5-minutes reading.

Besides that, YouTube videos get preferred during a google search and it is probably true because google owns it.

SEO Strategy #30: Understand Google’s purpose

You must understand Google. Google is for users and you are here to cater your users not Google. Google understand that human behavior is getting importance here.

Google wants to connect with you to your real-time human users and if you are unable to get that, you can’t connect with your real human customers and audiences.

SEO Strategy #31: Don’t postpone your SEO implementations for Later

SEO starts from day 1 when purchasing your domain and you can’t ignore the fact that after publication of your content, then you would work on your SEO strategies.

If you like to follow this trend, then you are losing your customers because SEO implements some sort of optimizations to your blog posts, URL, pages, images and keywords to attract new potential users.

SEO Strategy #32: Contact your local papers & tell them to publish your contents

After publication of your content, you should increase the chances of access of your content and your local newspapers are eligible to do this in a grand scale.

Inform them about your plan and I am sure that they would like to publish your content(s).            In this way, you and your site can get highlighted by that content.

SEO Strategy #33: Image Optimization

Image optimization is an important part of every post. If you don’t apply it to your post, you lose your post’s vitality.

Search engines get their relevancy signals due to their (images’) filename, description, ALT tags and caption.

SEO Strategy #34: Alt tags

Searchbots can’t see the images attached with your posts and Search engines are only able to crawl your pages, pickup your keywords, headers & links but they can’t detect your images. 

By having it properly, it plays a vital signal to target your posts. Alt tags also play an active role in identifying those important elements to monetize that.

SEO Strategy #35: Internal links to your posts

You must outreach for your external links in other websites in your same niche to get defined your site but with that, you also need similar articles (of your site) to that post to engage your customers with your products.

Number of internal links also give a relevancy signal to Search engines to get resulted in SERPs.

SEO Strategy #36: Google My Business

This is popular for your local search. No one knows about their potential customers and this enables them to know and review your site(s).

It gives you another place to be seen on google search and if you don’t have one, you may lose many potential customers.

SEO Strategy #37: Use of Google Search Console

Many ignore this Google Search Console because they are not habituated with this but they are also paying the cost in terms of your customers and revenues.

You must create Google Search Console account just after purchasing your domain because it makes you understand how Google is going to crawl, analyze and index your website. From this interface, you also get the problems encountered by Googlebots and by this, you can solve that for better appearance at the SERPs.

SEO Strategy #38: Understanding of Google Analytics

Google analytics is a free service that tracks and records your website. As it is a Google product, you must be familiar with this because it also acts as a positive signal to Google.

You get dashboard-type data approaches for your each pages on the web and Google analyzes that and show your poorly performing pages with different visualizations.

SEO Strategy #39: Backlinks

Backlinks are an important part of every SEO strategy. While avoiding this may get some troubles during SERPs. They are also called as inbound links.

Google likely gives more credit to those quality backlinks and consider those websites more relevant than others in their search results for a search query.

SEO Strategy #40: Google safe search

If safe search is kept on, then the content with curse words or adult portion are out of SERPs.

SEO Strategy #41: Add Google+ circles to your site

Adding Google+ to your site gives boosting to your site and as Google+ is the Google product, it pays attention to them.

Your posts can get placed in SERPs due to the sharing on your Google+ circles.

SEO Strategy #42: Outbound links

The main reason why Google wants you to have one or more external links on your web page is that it increases your credibility for the content.

Google wants to know that you are referencing to some sites or not because if they have good content over that topic, then it also gives a signal that you have a good approach towards your peers in that domain and you are doing your best to cater your customers.

SEO Strategy #43: “Rel = Canonical”

This tag can prevent Google from considering your duplicate contents on your pages if implemented in right way.

SEO Strategy #44: Don’t leave any broken links

A broken link is also called as a dead link on a web page that no longer works because the website encounters an incorrect URL address and your users are not going to like this.

SEO Strategy #45: Get second opinion on SEO strategies from other SEO experts

You must get second opinion on your every SEO strategy. No one is great at every points in this field and just because of this, you may need to contact more than one SEOs to get clear message about your strategies in real time because you have to see their implementations to get more revenues.

And I want to tell you that there are many SEO experts and they may have different opinions but that doesn’t mean that they all are wrong.

It is just that SEO is a very complex term to get implemented in real time.

SEO Strategy #46: Don’t trust cheap SEO programs

Don’t act like a spammer during implementing those cheap SEO programs. Those can give a red light to your site by the Search Engines because they use automated tools in terms of providing spammy low quality links to your site.

And Search Engines can penalize you on account of this.

SEO Strategy #47: Latent Semantic Indexing (LSI) to your content

LSI keywords help Search Engines to get more proper meanings for a search query. It actively differentiates between an Apple (a Computer Company) and an Apple (a fruit).

Their presence may give a relevancy signal to your search engines.

SEO Strategy #48: Don’t write for Search Engines

Users must be in center of your writings. You can use stuffed keywords but that can’t get you more customers and along with this, you become vulnerable to be penalized by Search engines.

Write engaging posts for your customers and that is what Google likes it the most.

SEO Strategy #49: You must have Human elements of SEO

You must have watched an advertisement on your TV that shows a person or a group of persons endorsing any brand. They perform something in the act and the brand gets their (audiences’) attentions.

Actually, every brand needs some number of human Advocates who go to preach about your brand to make it familiar with people’s choices and in terms of that, they get more customers resulting in increased revenues.

SEO Strategy #50: Do Not Believe that SEOs always work

No one can guarantee on your SEO techniques to be successful and you must take this into consideration. SEOs are done by professionals in many domains of different needs and that is why they need separate practices.

SEO Strategy #51: Link quantity vs. quality

When considering about external links for your post, pay attention to their quality along with their quantity because 2 high quality links are better than 10 low quality links.

Besides that, a 300-word post is better than the 25-word post.

SEO Strategy #52: Content distribution by guest posting on other sites

At start of your Web presence, you do not have the authoritative privileges and however your post be, you do not get people’s attention that may result 0 in SERPs.

And here, you need your content to be distributed among those million websites with a mindset that you want to be known for that work. You can do guest posting on other authoritative sites in your same niche.

SEO Strategy #53: Do not prioritize Search Engines

I want to reaffirm you that please do not try to prioritize search engines over people because it is they who get your services by using Google.

You are here to serve people, not the algorithms and with that, all rules are not defined yet. You make some implementations for getting placed on page 1 but there are other players too for getting the same position.

SEO Strategy #54: NoFollow links

A NoFollow link does not get counted as a point in your page’s favor and it does not help to boost the PageRank while Google may likely track these links to compare between a natural and an unnatural link.

SEO Strategy #55: Smart Navigation

This is related to your Site architecture that helps users along with Search engines to get better knowledge about where they are in the website by breadcrumb theory.

And this can be a relevancy signal for your better ranking.

SEO Strategy #56: Defined Site Usability

Site usability defines easy-to-use access to your pages and resources by your vital customers and Google considers this to uprank your visibility for a search query.

SEO Strategy #57: Number of pages

Number of pages are considered for any websites but you must keep in mind that those pages must have quality contents unless they would be considered as thinly affiliate sites.

SEO Strategy #58: Affiliate Links and Sites

Google does not like Affiliate sites and those websites containing affiliate links may be under scrutiny.

With that, hiding your affiliate links may also lower the ranking of your website.

SEO Strategy #59: Errors because of URL changes

You may get some errors when URL addresses are mistakenly changed and instead of landing to a particular correct page, you get a 404 error page.

SEO Strategy #60: Old URL Redirection

If you do not care about your URL structure and your website can get upgraded after some years, then your site can create multiple error pages due to the changed URL strings.

And here, you need to redirect your old URLs to new URLs to match current configuration.

SEO Strategy #61: Mobile Friendly sites

Your sites must be mobile optimized in this advanced age when more than half of their revenues come from mobile devices (viz., Smartphones, Tablets, etc.).

And if your site is not mobile friendly, then Google is going to penalize you.

SEO Strategy #62: SSL certificate

Google consider the SSL certificates for website ranking. SSL is used for secured cryptographic connections and it is denoted by https instead of http only.

SEO Strategy #63: Page category

Every posts you publish relate to some sort of categories of your niche and those posts with tightly bounded to those category names give a strong relevancy signal to search engines while placing on SERPs.

SEO Strategy #64: Duplicate Meta information on-site

Duplicate Metatags across your site (with all pages) decreases the visibility for a search query.

SEO Strategy #65: Site Maintenance

Maintaining your site provides good services to your customers but you can’t have lots of downtime for system maintenance because it lowers your website ranking.

SEO Strategy #66: Parked domains

According to Hostgator, Parked domains are additional domains hosted on with a main website and Google would like to decrease their chances of search visibility on SERPs.

SEO Strategy #67: Do not get too many Grammar & Spelling errors

For a good content, your posts have to be error-free from grammatical and spelling mistakes. Users also do not like these contents and these errors can decrease your ranking.

SEO Strategy #68: Sitemap

Every website must have a sitemap because search engines can index your websites more easily and that makes them more visible during a search query.

With that, the pages’ URL order in your sitemap also give priority signals of those pages to search engines.

SEO Strategy #69: Links from Wikipedia

Links from Wikipedia are NoFollow links but they add an eye to search engines because they provide extra support and authority to your pages.

SEO Strategy #70: Links from authority sites

Links from a site considered as authoritative site provides you more benefits than a link from small, microniche site.

SEO Strategy #71: Frequency of Page Updates

This clearly signals to search engines that your contents are always in updating mode and Google also likes this because these pages can become a hub for that specific topic or title.

SEO Strategy #72: Page host’s domain authority

Every content is good at a level but the content with higher authoritative domain gets more highlighted than the same content with lower authoritative domain.

SEO Strategy #73: Do not get HTML errors

If your site has some HTML errors, then solve those ASAP because those displays your site a poor quality site.

SEO Strategy #74: Reading level

Reading level means how your users are going to get benefits of your post(s) and Google is able to decide this.

Having a good reading level enables you to get placed on SERPs and may increase your site ranking.

SEO Strategy #75: Always Use Bullets & Numbered listings

Users like to get structured data to read or write on any topic and Google also affirms to that. This can act as a relevancy signal on SERPs.

SEO Strategy #76: Terms of services & privacy policy

Every websites must have separate pages for Terms of Services and Privacy policy. They also display positive signals to search engines.

Besides that, it also increases users’ trust on your site because you have written about all those necessary things in details and that results in your pages’ increased presence on SERPs.

SEO Strategy #77: Contact Us page

You must have Contact Us page on your site and Google also confirms that the site with contact information on their sites get preferred.

Along with this, if WhoIs data matches with your provided data on your site, then this can act as a trust signal.

SEO Strategy #78: Social Media Sharing

Social media plays an important role in this age where your smart contents get shared among your likers (on Facebook) and followers (on Twitter and other Social Media Platforms) and Google likes this way of sharing because it tells that people are really engaging with your posts.

SEO Strategy #79: Facebook page with likes

You must have your Facebook Brand Page for your site and with many likes, it also acts as a positive signal to Google. Likes coming from high authoritative profiles pass more relevancy to your site.

SEO Strategy #80: Twitter Profile with followers

Sites having a Twitter profile with lots of followers may trigger it to make a popular brand among their followers and this also acts as a ranking factor in SERPs.

SEO Strategy #81: Official LinkedIn Company Page

Most businesses have their LinkedIn page. Along with this, they can make their brand popular among those professional LinkedIn users.

SEO Strategy #82: Social sharing relevancy

Google may not always see the sharing persons but they can see the data flow from your site to their profiles and this is a positive signal.

SEO Strategy #83: Number of RSS Subscribers

Because Google owns it, it also acts as a ranking factor for your site being popular.

SEO Strategy #84: Number of comments

Commenting can act as a positive signal to your content relevancy and it also shows that people are getting engaged with your contents.

More number of comments mean more number of those engagements among you and your users.

SEO Strategy #85: Links from authoritative domains like .edu or .gov

Domains with Top Level Domain like .edu or .gov add another feather of trust and belief to your site and can act as a relevancy signal.

SEO Strategy #86: DMOZ Listing

Google prefers DMOZ listed sites because of their prioritized architecture.

SEO Strategy #87: Penalized WhoIs member

Google consider this person as a spammer and may scrutinize each & every sites administered by that person.

SEO Strategy #88: References & sources

If you have some How-To pages on your contents, then you can grab more organic juices coming from search engines. Along with that, providing source addresses also provides you the authority to land on SERPs more likely.

SEO Strategy #89: Legitimacy of Social Media Accounts

Google can differentiate between an account with 1000 followers and 2 posts from another account with 10 followers and 5 posts.

SEO Strategy #90: Direct traffic coming to your site(s)

Sites getting high amount of direct traffic are considered high quality sites than the sites having less direct traffic.

SEO Strategy #91: Repeated traffic coming to your site(s)

Repeated traffic means number of users coming back to your site for getting new posts and that acts as a positive signal.

SEO Strategy #92: Google Chrome features

Google synchronizes UserData from its official browser Chrome and collects them to get better overview of their use behavior. Along with this, it also collects how its users are visiting a site. Getting a green signal from Chrome browsers acts as a relevancy signal to your site credibility.

SEO Strategy #93: TrustRank of Linking sites

TrustRank of linking sites also affects your overall performance and can act as a positive signal.

SEO Strategy #94: Bounce rate

Bounce rate gives the optimal number of visitors who enter the site and then leave (“bounce”) rather than continuing on to view your other pages of your site.

Lower the bounce rate means that your website is doing a good job of attracting the continued interest of your visitors.

SEO Strategy #95: Quality time people spend on your site

How many minutes your users spend on your site also improves your TrustRank and Google is paying good attention to those sites providing good contents and unique layout to their searchers.

SEO Strategy #96: DMCA Complaints

Google downranks a site with DMCA complaints. So, it is better to keep away from them.

SEO Strategy #97: Country TLD of referring domain

If you want to promote your site in a particular country like Australia (.au) or any other country, then getting a TLD site (mysite.au) may help you rank better in Australia.

Here, mysite.au acts as a referring domain for Australia.

SEO Strategy #98: Don’t put Popup or Distracting ads on your website

Popup ads may make your site look beautiful but they may also distract your users too. So, my advice is to keep them away from your site for better search relevancy.

SEO Strategy #99: There is not really a deadline

SEO is a non-ending procedure and you must understand it. It is always evolving and you need to reconsider your each & every implementations you made yesterday or a day before yesterday to your pages to achieve your targets.

SEO Strategy #100: Do Not Think That You Know All About SEO

No one can say that they know SEO better than anyone because things might get changed overnight and your search engines are looking for more natural language than the keywords alone.

Final Call

I have listed the 100 most effective SEO strategies here and I think that they may increase your web presence by implementing those elements.

If you think that we have not covered something, then please let me know via our social channels or comment box. We would like to add your points to this post.

Happy SEO!